Every year, at the end of December, there is a landmark event for the whole world of fashion - the Pantone Color Institute chooses the color of the next year. The choice is preceded by serious work:
- analysis of the trend of fashion trends;
- study of world events that may in one way or another affect the taste preferences of the audience;
- assessment of the accuracy of the pre-selection.
After studying all the above factors and their possible impact on the world of fashion, the Institute of Colors suggested that the main color of 2022 will be Very Peri - a combination of blue, purple and red shades.
Very Peri - creativity and self-expression in dynamics
According to the Pantone Color Institute, next year will be a popular color that emphasizes a life-affirming mood and a tendency to change. For the first time, the color of the year was modulated using digital technology, rather than selected from existing analogues. Which, of course, has a right to be in the world of emerging information technology.
The digital design of the color of the year hints at the virtuality of the battlefield of the figures of the fashion world. More and more projects are being developed in the digital world, and later embodied in the materials of physical reality. On the other hand, the real world is also increasingly moving to the digital network. The goals of the production and service industry are completely, or largely, moving into electronic space.
Therefore, color, compiled from several shades with the help of modern information technology, fully reflects the trend of all life of modern humanity.